Here’s the final installment from the Swing Issue of LOOK Magazine – September 27, 1938.

I wonder what happened with the photo contest – heck, I’d enter for $50 in today’s money!

Rita says much of the fun in dancing the LOOK Hop lies in working out additional steps after mastering the “L,” double O” and the “K”. [Below] she and her partner, Bill Furrow, demonstrate other steps.

LOOK will pay $50 to the amateur submitting the best set of pictures showing a couple doing the LOOK Hop.

“Gettin’ in the mood,” Rita calls this. So far, so good; it’s easy.

“The cuddle and coo” is an easy one, too, but from here on the steps get more complicated.

Allee-oop, and hang on tight; if the boy friend is husky, this is all right.

This looks as if it takes practice, but it also looks like lot of fun.

The secret of success in this “step” is for the girl to hold on.

In the spirit of the dance, now both partners take a look. You may go on from here.

Rita Rio is back! This time she teaches you to dance the LOOK Hop. 

I dare you to try this at the next dance you go to!

Band Leader Rita Rio Introduces the LOOK Hop – Try It

From Look Magazine, September 27, 1938

They Face, one arm overhead, one arm out, forming “L”. For 8 counts continue basic step: Jump with toes in, knees together, slightly bent; jump on toes, feet apart, knees straight.

Continuing basic step, girl turns back to partner as feet are apart, and both form an “O” with arms, the man’s to the right, the girl’s to the left.

As Toes are turned in on basic step, man drops arm in circle over partner’s head. Girl’s arms form “O” in front. Continue, reversing arms from side to side 8 times.

Girl Continues with back to boy, both standing on right foot, left leg extended to side, knee straight, right arm over head, left arm extended diagonally from shoulder to form “K”. Hop on right foot in circle for 8 counts.

From Look Magazine, September 27, 1938

 Irene Daye makes a lovely canary (girl vocalist) for Gene Krupa. Even tin ears (persons who dislike swing) like Irene, and of course rug cutters (swing dancers) do.

 Speaking of swing, here’s Jack Benny as a squeaker (violinist), Dick Powell at the plumbing (trumpet), Bing Crosby drumming, Tommy Dorsey, chief ridesman (ace musician) behind Bing, and Shirley Ross at the 88 (piano). Peeking over Bing’s hat is Ken Murray. These spooks (white musicians) put out real gut-bucket (lowdown music) without groanbox (accordian) or grunt horn (tuba).

 Hot Man (a musician who can swing it) Bunny Berigan can send (arouse the alligators) on an iron horn (trumpet), even if he closes his eyes when he hits a lick (a hot phrase in rhythm).

When you think of Eddie Duchin, you think of a moth box (piano), but Eddie here shows he’s at home on a woodpile (xylophone) too. He’s also an ace monkey hurdler (organist).

When you place a cat (swing musician) beside a doghouse (bass fiddle), anything might happen, even barrel-house (where every man swings for himself). However, Jimmy Dorsey’s ace drummer, Ray McKinley, sticks to his voodoo boilers (drums).

Sliver-Sucker (clarinetist) Benny Goodman, and Skin-Beater (drummer) Gene Krupa get in the groove (hit their stride) at a jam session (musicians playing for their own amusement) after working hours. 

 Big Apple dancers will swing it anywhere, even if the music is nothing more than corn-on-the-cob (a harmonica) and a belly fiddle (guitar).

This is the Little Apple, a miniature version of the dance [above], and you don’t even have to leave home to do it if you have a platter (a record) made by hepcats (swing musicians). 

There’s nothing long-haired (symphonic) about it when Scat-Singer Leo Watson and Trumpeter Charlie Frankhouser swing it with Gene Krupa’s band. 

Bogie men (critics who say what they think) call Herb Haymer of Jimmy Dorsey’s band one of the world’s best on a gobble pipe (saxophone).

From Look Magazine, September 27, 1938

Alligators (swing fans) like these girls can’t sit still when the swing (latest type of hot jazz music) band gets whacky (swings its wildest).

She savvies jive (understands the language of swing) and pleases the jitterbug (same as alligators). It’s Ina Ray Hutton – as if you didn’t know.

You never see dancing like this when paper men (musicians who play by note only) are reading the spots (notes) and schmaltzing it (playing sweet, sentimental music). These are shag dancers.

Paul Whiteman, the old man (leader), bends an ear as Jack Teagarden gets hot on the slush pump (trombone). Even ickies (persons who don’t understand swing) can appreciate such a push-pipe player.

How many do you know? Picture definitions in the following posts.

From Look Magazine, September 27, 1938

ALLIGATORS